Target and Pinterest have partnered to ensure consumers can find what they're looking for, both online and offline.
More often than not, consumers will head to a store in search of an item discovered online, only to be met with disappointment, when the specific item can't be located. The Pinterest lens serves as a solution to this problem, offering consumers the ability to make connections between what's seen online and what's offered in-store. The app enables consumers to take photos or screenshots of products seen online or out in the real world, while the app's technology searches for that particular product, or discovers similar items that exist on Target's website.
This partnership helps facilitate connections between online and real world shopping methods.