Poshmark Incorporates AI Technology for its Posh Lens Feature
Kanesa David — July 20, 2023 — Tech
References: support.poshmark & retailtouchpoints
Poshmark launched a new artificial intelligence (AI) search feature called 'Posh Lens.' The new feature is intended to automate the product search process by allowing users to take or upload photos from their phone to find a product instead of relying on memory. 'Posh Lens' uses advanced AI technology from Naver and features both men's and women's apparel.
Poshmark aims to enhance its users' shopping experience by leveraging cutting-edge technology to facilitate seamless discovery and access to the most coveted items.
“The launch of Posh Lens is just the beginning of how we are working with Naver to deliver new innovation to the Poshmark community,” said Manish Chandra, CEO and Founder of Poshmark in a statement. “Our sellers have curated an extensive and unique catalog of merchandise, and Posh Lens offers shoppers the ability to turn their inspiration into reality and track down special pieces with a single photo.
Image Credit: Poshmark
Poshmark aims to enhance its users' shopping experience by leveraging cutting-edge technology to facilitate seamless discovery and access to the most coveted items.
“The launch of Posh Lens is just the beginning of how we are working with Naver to deliver new innovation to the Poshmark community,” said Manish Chandra, CEO and Founder of Poshmark in a statement. “Our sellers have curated an extensive and unique catalog of merchandise, and Posh Lens offers shoppers the ability to turn their inspiration into reality and track down special pieces with a single photo.
Image Credit: Poshmark
Trend Themes
1. AI-powered Visual Searches - Poshmark's Posh Lens feature introduces an AI-powered visual search, automating the product search process and enhancing users' shopping experience.
2. Seamless Discovery and Access - Poshmark leverages cutting-edge technology to facilitate seamless discovery and access to the most coveted items for its users.
3. Innovation Through Technology - Poshmark collaborates with Naver to deliver new innovation, such as Posh Lens, that revolutionizes the way users shop and find unique merchandise.
Industry Implications
1. E-commerce - The use of AI-powered visual searches like Posh Lens in e-commerce opens up disruptive opportunities for the industry, improving the online shopping experience for customers.
2. Fashion Retail - The introduction of Posh Lens and other similar AI technologies presents disruptive innovation opportunities in the fashion retail industry, enabling customers to easily find and purchase desired items through visual searches.
3. Artificial Intelligence - The incorporation of AI technology in visual searches, as seen in Posh Lens, creates disruptive innovation possibilities in the AI industry, revolutionizing the way products are discovered and purchased.
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