Online media company Quartz recently updated its mobile app with an AR news feature to add a new dimension to its reporting.
With Quartz, users are able to receive short summaries of news articles, some of which are now enhanced with relevant augmented reality models that take advantage of Apple's new iOS 11 update. The first story from Quartz to integrate this feature was one on the Cassini probe developed by NASA, the European Space Agency and the Italian Space Agency. Rather than just providing a picture or video, as many publications do, Quartz gives readers the chance to understand detail in greater depth.
Through the Quartz app, users are also able to receive everything from messages and links to animated GIFs.
What's Driving This Trend
- Augmented Reality News
- Integrating AR elements within news stories can provide an immersive and engaging experience for readers.
- Mobile News Apps
- Updating mobile news apps with AR features can attract tech-savvy audiences and increase engagement.
- Interactive Journalism
- Interactive journalism that utilizes AR elements can offer a new level of depth and understanding to news stories.
Who This Affects Most
- Media
- AR news apps can become a new way for media companies to deliver news content and engage users.
- Technology
- Developing AR news apps can create opportunities for technology companies to innovate and differentiate themselves.
- Journalism
- AR news apps can enhance the storytelling capabilities of journalists, creating opportunities for a new type of journalism.
