Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

McDonald's Singapore Put 100 Lockers into One of Its Locations

 - Oct 23, 2017
References: & psfk
When enjoying a family meal, having one's phone on the table can be a huge distraction, which is what makes McDonald's Singapore's decision to build 100 smartphone lockers into one of its locations such a forward-thinking concept.

The idea serves as an iteration of the Phone Off, Fun On campaign -- an initiative which encourages families, namely families with young kids, to spend more time engaging with one another instead of becoming distracted by the online world. The lockers serve as the perfect method to enforce this rule, offering a safe space for valuables that keeps phones out of sight and out of mind.

McDonald's locations without the smartphone lockers are encouraged to participate by placing phones at the corner of the table, to stop one from gazing at it throughout a meal.