Carlsberg Israel recently shared a post on Facebook that takes advantage of one of the newest features to be introduced with Apple's iOS 11 update. For years now, Facebook has supported Apple's Live Photos, but the newest update from Apple now makes it possible for users to transform their Live Photos into animated GIFs.
The Facebook post shared by Carlsberg Israel on Rosh Hashanah challenged users to "push the red dot and not let go." After pressing the dot and at some point letting go, Facebook users were treated to a special animation.
The post crafted by Carlsberg and agency BBR Saatchi & Saatchi went viral and was successful at boosting engagement by a rate of 13%.
What's Driving This Trend
- Animated Gifs
- Creating animated GIFs from Live Photos can be a powerful tool for boosting engagement and capturing attention in social media marketing campaigns.
- Interactive Challenges
- Integrating interactive challenges into social media posts can generate viral engagement and increase brand awareness.
- Innovative Advertising Techniques
- Exploring new ways to leverage technology, such as Apple's iOS 11 features, can lead to successful and impactful advertising campaigns.
Who This Affects Most
- Beverage Industry
- Beverage companies can utilize animated GIFs and interactive challenges on social media to create buzz around their products and engage with consumers.
- Marketing and Advertising Industry
- Incorporating innovative advertising techniques, like using iOS 11 features, can help marketing agencies create unique and captivating campaigns for their clients.
- Social Media Platforms
- Social media platforms can benefit from the increased user engagement and viral sharing that interactive challenges and animated GIFs generate, leading to higher user retention and ad revenue.
