Toys "R" Us' 'Play Chaser' App Brings Its Retail Store to Life
Laura McQuarrie — October 3, 2017 — Tech
References: itunes.apple & digitaltrends
Toys "R" Us recently unveiled a new augmented reality app called 'Play Chaser' that gives kids the chance to enhance their retail store visits. With the app, kids are able to activate AR games and experiences as they move throughout the store and scan visible Play Chaser signs on shelves.
Upon downloading the iOS or Android application, kids are introduced to a virtual version of Geoffrey the Giraffe, the company's friendly mascot. Geoffrey offers a welcome, an explanation of how the app works and challenges kids to complete an in-store quest.
With Play Chaser, kids are able to play with virtual basketball hoops, engage in multiplayer activities and even care for a digital You & Me doll, which can be taken home and further looked after outside of the store environment.
Upon downloading the iOS or Android application, kids are introduced to a virtual version of Geoffrey the Giraffe, the company's friendly mascot. Geoffrey offers a welcome, an explanation of how the app works and challenges kids to complete an in-store quest.
With Play Chaser, kids are able to play with virtual basketball hoops, engage in multiplayer activities and even care for a digital You & Me doll, which can be taken home and further looked after outside of the store environment.
Trend Themes
1. Augmented Reality in Retail - Toys 'R' Us' 'Play Chaser' app demonstrates the potential of augmented reality in enhancing the retail store experience for kids.
2. Interactive In-store Experiences - The 'Play Chaser' app showcases the growing trend of interactive in-store experiences for children, combining physical retail with augmented reality.
3. Gamification in Retail - The gamification features of 'Play Chaser' highlight the increasing use of game elements to engage customers and enhance their retail experience.
Industry Implications
1. Toys & Games - The 'Play Chaser' app demonstrates how the toy industry can incorporate augmented reality to create interactive and engaging experiences for kids.
2. Retail - The integration of augmented reality in the retail industry presents opportunities to attract and engage customers, offering unique shopping experiences.
3. App Development - The creation of AR apps like 'Play Chaser' highlights the demand for app developers skilled in augmented reality technologies.
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