The Sears Wish Book Will Be Revived in Print, Online and Via Sears' App

 - Oct 28, 2017
References: sears & instagram
The iconic Sears Wish Book was last available to consumers 2011, but this year it is making a return in a classic print edition, as well as in the form of a digital catalog online and via an app.

The 120-page Wish Book from Sears provides tons of inspiration for holiday gifts, and in its new digital form, the book can easily be navigated. Prices and product descriptions may be discovered with ease and items can seamlessly be added to one's wish list. Unlike print, the digital format boasts the ability to be dynamically updated to reflect the most up-to-date price changes.

As many consumers have fond memories of thumbing through the Sears Wish Book and preparing their Christmas wish lists, this new format offers both nostalgia for an old generation and appealing features for a new one.