'The Bold Type' is an American drama series, which follows a group of stylish women in the publishing world, so it's no surprise that a new companion app has been created, which enables consumers to search and buy the in-demand clothing items that are worn by the characters in the show.
The app, is an extension of the Virtual shopping platform Dote's services, which enable consumers to shop and purchase clothing items from a variety of different retail locations directly through their phone. The new TV show partnership enables fans of the series to browse character's outfits, while the virtual retailer finds similar clothing pieces that are available for online purchase.
The app and the television show target the same demographic of women ages 15-35, making for a seamlessly integrated partnership.
TV Series Outfit Retailers
More Stats +/-
AI Clothing Model Generators
Functional Over-the-Shoulder Purses
Co-Branded Neon Streetwear
Credit Card-Branded Pop-Ups
Leather Platform Sneakers
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The Dote App Lets Consumers Shop Outfits as Seen on 'The Bold Type'
- By: Ellen SmithOct 28, 2017