British supermarket Asda created a fun Halloween commercial for this season that is Shazam-enabled, making it possible for viewers to connect to an enhanced mobile experience.
The Halloween ad set to the sounds of 'Word Up!' by Cameo encourages viewers to "Shazam for all things haunted." When one's mobile device is used during the commercial, users have the chance to play with a monstrous augmented reality face filter with a mouth that moves its lips along to the words of the song. Those who connect Shazam with the Asda commercial then have the chance to capture a screenshot and share their spooky face with friends.
With this initiative, Shazam claims that it is the first in the UK to use sound-recognition technology to launch a camera experience.