What is the trend of transitional season coffee drinks?

Opportunity for coffee brands to experiment with unique flavor combinations and seasonal offerings.

What is the trend of alternative ingredients?

Rising consumer demand for non-dairy milk alternatives presents an opportunity for brands to innovate with coconut milk and other options.

What is the trend of limited time offerings?

Creating limited-time menu items adds a sense of urgency and exclusivity, driving customer interest and sales.

What are the implications for the coffee industry?

Coffee brands can capitalize on the trend by developing and promoting their own seasonal coffee drinks.

What are the implications for the non-dairy milk industry?

Non-dairy milk producers have an opportunity to showcase their products as alternatives in the growing coffee market.

What are the implications for the fast food & qsr industry?

Fast food and quick-service restaurants can incorporate transitional season coffee drinks as part of their seasonal promotions and menu offerings.

Transitional Season Coffee Drinks : Hazelnut Mocha Coconutmilk Macchiato

Transitional Season Coffee Drinks

The Starbucks Hazelnut Mocha Coconutmilk Macchiato is Decadent

Michael Hemsworth — March 20, 2018 — Lifestyle

References: starbucks & chewboom

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The Starbucks Hazelnut Mocha Coconutmilk Macchiato has been unveiled by the brand as its latest creation that will be available for spring 2018 as a delicious drink for coffee drinkers to enjoy. The drink is achieved with a bold espresso roast that has been paired with Sumatran coconut milk and topped with sweet hazelnut syrup and a mocha drizzle. The hot drink is something of a transitional season treat to enjoy that will satisfy the need for warmth as they temperature stays low yet offers a different kind of flavor to enjoy as the warmer months come about.

The Starbucks Hazelnut Mocha Coconutmilk Macchiato is set to be available for a limited time and also speaks to the growing demand for alternative ingredients like coconut milk amongst consumers.

Image Credit: Starbucks

Trend Themes

Transitional Season Coffee Drinks — Opportunity for coffee brands to experiment with unique flavor combinations and seasonal offerings.
Alternative Ingredients — Rising consumer demand for non-dairy milk alternatives presents an opportunity for brands to innovate with coconut milk and other options.
Limited Time Offerings — Creating limited-time menu items adds a sense of urgency and exclusivity, driving customer interest and sales.

Industry Implications

Coffee — Coffee brands can capitalize on the trend by developing and promoting their own seasonal coffee drinks.
Non-dairy Milk — Non-dairy milk producers have an opportunity to showcase their products as alternatives in the growing coffee market.
Fast Food & QSR — Fast food and quick-service restaurants can incorporate transitional season coffee drinks as part of their seasonal promotions and menu offerings.

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