The humble nail polish bottle hasn't changed much over the years, although there have been different shapes and sizes—but when was the last real change in functionality?
Launched as a patented design concept by Kemeny Designs LLC, the LBK Nails bottle introduces a nail polish packaging innovation. Each nail polish bottle has a built-in Hinged Nail Tip which is painted with actual nail polish so that a consumer can get a true color match against their skin tone.
The innovative nail polish packaging was designed to be a merchandiser's dream. For the notoriously high-maintenance nail polish stand, the functional cap design is perfect for testing colors in-store and it discourages customers from opening the bottles for a cheeky test. LBK says "by nature the products are designed to very tactile and intuitive to touch, we want our products to stand out in stores but we also want our customers in salons and at home to enjoy using our caps to decide what colours to wear."
Combining these revolutionary new swatch caps with a vegan-friendly, 7-Free, gel-like formula, LBK Nail Lacquer is due to launch in April 2018.
What's Driving This Trend
- Functional Packaging
- The introduction of a nail polish bottle with a built-in Hinged Nail Tip for color-matching presents opportunities for other industries to incorporate similar functionality in their packaging.
- In-store Testing
- The functional cap design of the nail polish bottles encourages in-store testing, highlighting the potential for other industries to create interactive and engaging product experiences for customers.
- Tactile and Intuitive Design
- The focus on creating tactile and intuitive products in the nail polish industry opens doors for other industries to prioritize user experience and develop innovative designs that enhance consumer interaction.
Who This Affects Most
- Cosmetics
- Cosmetics companies can explore incorporating functional packaging solutions like built-in swatches to enhance the consumer experience and encourage in-store testing.
- Consumer Goods
- Consumer goods manufacturers can draw inspiration from the nail polish industry's focus on tactile and intuitive design to create products that stand out and provide a more engaging user experience.
- Retail
- The in-store testing feature of the nail polish packaging presents an opportunity for retailers in various industries to create interactive displays and encourage customers to interact with the products before making a purchase.
