Ted Baker's Women's Fashion Pop-Up Offers Light and Color Therapy

 - Mar 29, 2018
References: tedbaker & campaignlive
To show off its Colour by Numbers collection, Ted Baker launched a women's fashion pop-up in London that pairs apparel with alternative healing modalities.

The new clothing collection can be identified by its sporty dresses, unstructured tailoring and unconventional use of patterns, making for elegant and sophisticated options for a woman to add to her closet. The physical pop-up space showcases the vibrant garment collection with "translucent opalescent panels" that let the articles speak for themselves.

Every Wednesday that the five-week pop-up is open, Ted Baker will be holding yoga sessions that are enhanced with light and color therapy techniques. As a pop-up that spotlights the power of color, blue will be used intentionally during these sessions to boost productivity.