Minute Mixology was created to address the fact that most consumers don't have the time or the fresh ingredients on hand to make their favorite cocktail from scratch. The brand makes all-natural cocktail mixers in single-serve packets that instruct people what to add in order to make classic drinks like the Moscow Mule, Spicy Margaritas and Coconut Mojitos.
While adults are required to provide their own alcohol—or a non-alcoholic beverage—and garnishes for the mixes, the single-serve cocktail mixers make it easy to enjoy drinks with all-natural, real ingredients. Naturally, the Minute Mixology Michelada is best paired with beer, the brand's Spiced Old Fashioned takes no time at all to make once bourbon and water are mixed with ice.
Image Credit: Minute Mixology
Why This Trend Is Growing
- Single-serve Cocktail Mixers
- Creating single-serve cocktail mixers in convenient packets enables busy people to enjoy high-quality drinks quickly and easily.
- All-natural Cocktail Mixers
- By using all-natural ingredients, companies can appeal to health-conscious consumers and differentiate themselves in the market.
- Cocktail Mixers with Instructions
- Including instructions on individual cocktail mixers can help new bartenders make drinks more easily and consistently.
Industries Being Reshaped
- Beverage
- The beverage industry can benefit from creating more convenient, all-natural cocktail mixer products for consumers.
- Hospitality
- Restaurants, bars, and hotels can use single-serve cocktail mixers to streamline their drink-making process and improve customer experience.
- Consumer Packaged Goods
- Companies specializing in consumer packaged goods can capitalize on the trend of all-natural, single-serve cocktail mixers by creating new products for the market.
