While most liquor stores feature traditional wine displays -- wood shelves with minimal signage -- this merchandising project by PERCH interactive is powered by technology. The retail display makes the shopping experience of wine drinkers more interactive and educational and gives liquor brands a unique opportunity to promote new products.
Designed for 'Belinni Estates' wines, this interactive display resembles a traditional retail store shelf and is designed to showcase nine of the brand's unique blends. The shelf is accented with a digitized background screen which cues to product history and other specifics when a certain bottle is lifted by passing consumers.
This interactive wine display may not be the norm in most retail spaces but appeals to millennial sensibilities and will garner the attention of tech-savvy shoppers.