Kelloggs has enlisted the help of Comedienne Taylor Herring to launch the #UtterCrunchyNutter contest. The competition is in promotion of the brand's 'Utter Crunchy Nutter' cereal, in which the winner will receive a year's supply.
To be selected as one of the participants, hopefuls are asked to send in a picture of them showing their love for the cereal. They must also describe why they love it and why they will be the perfect competitor in 25 words or less.
Through the brand's Facebook page, Kelloggs will select three nutty nominees who will partake in a series of challenges in London. The challenges are designed to test how far people are willing to go for the ultimate prize. One of the outrageous tasks in the competition will include a hidden camera prank.
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