Hiding prizes beneath bottle caps is a tactic that has been part of many drinking campaigns from beverage brands, but this time around, Hooch is making the hunt irresistible to young Millennials.
Hooch's campaign calls out for drinkers to "Find an H" beneath a bottle cap, which will lead them to a code that can be plugged into a microsite to instantly reward winners. Some of the exciting prizes that are being given away with this campaign include the opportunity to cage dive with Great White Sharks in South Africa, go white water rafting in Denver or head to Rio to hang glide over the iconic Christ the Redeemer landmark.
Now that Hooch is launching new flavors like Apple, campaigns like these are helping to increase brand recognition and product purchases.
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