As part of Belvita's launch of its new Soft Bakes, a pop-up bakery will be touring the UK and giving out free product samples. The Soft Bakes Bakery will offer a taste of the three new Soft Bakes products in flavors like Red Berries, Golden Grain and Choc Chips.
As a play on the soft nature of the breakfast biscuits, the pop-up bakery will feature padded fabric walls and even soft furniture—engaging more than one of the senses.
In addition to the experiential touring bakery, the Soft Bakes launch will also be supported by an in-store campaign that pushes consumers to: "Try a softer start to the day." By giving consumers the chance to see, touch, smell and taste its Soft Bakes, they're more likely to want to bring home a box when they see the familiar product in stores.