Los Angeles-based design studio PlayLab Inc creates a captivating flagship store for local clothing brand MadHappy. The retail space is defined by its sky-blue tonal conversation pit in the middle of the space. The store is separated into two main zones -- one of which is dedicated to shopping and the other for gathering including a courtyard and a cafe.
Co-Founder of PlayLab Inc., Jeff Franklin tells Dezeen, "Our collective goal with the design was to put space for conversation at the heart of the retail experience, creating a place that is equal parts for community dialogue and product. To do this we split the space down the middle, making one half a clear utility for shopping and the other a collection of intimate gathering spaces."
Image Credit: Sean Davidson
What Makes This Trend Stand Out
- Conversation-encouraging Spaces
- The creation of captivating spaces that prioritize conversation and community interaction within retail environments.
- Interactive Retail Design
- The use of innovative design elements and layouts that engage and inspire customers in retail spaces.
- Multi-functional Retail Experiences
- The integration of various activities and amenities within retail spaces to offer customers a holistic experience.
Sectors Adopting This
- Fashion Retail
- The fashion retail industry can explore the incorporation of conversation-encouraging spaces in their flagship stores to enhance customer engagement.
- Interior Design
- The interior design industry can innovate by creating interactive retail spaces that prioritize conversation and community interaction.
- Hospitality
- The hospitality industry can adopt the concept of multi-functional retail experiences to create engaging spaces for guests, combining shopping, socializing, and relaxation.
