Goan furniture imprint Josmo has opened up a flagship store located in Mumbai and it was designed by its own founder Anjali Mody. The design notion was to create a contemporary approach to 'Indian design craft.' The store is one of the first locations outside of Goa, which is where it was founded in 2010.
Mody designed the retail space in a way that aligns with a brand style that she has described to be "witty, elegant and unapologetically unique." She explains to Dezeen, "We wanted it to feel like stepping into a world where every detail whispers Josmo. Think sculptural forms, earthy textures and just the right amount of drama. It's warm, immersive and bold – a space where every piece tells its own story but still feels part of a bigger narrative."
Image Credit: Josmo
What's Driving This Trend
- Contemporary Retail Aesthetics
- Retail spaces are evolving into immersive environments that emphasize artistic design to enhance customer experiences.
- Narrative-driven Store Design
- Brands are using storytelling elements within retail spaces to create deeper connections with consumers through visual and tactile engagement.
- Cultural Craft Integration
- Integrating traditional craftsmanship with modern design elements offers a unique value proposition in retail environments.
Who This Affects Most
- Furniture Retail
- The industry is seeing a shift towards integrating artistic and cultural elements within store environments to attract consumers.
- Interior Design
- There is an opportunity for interior designers to innovate by blending modern aesthetics with traditional craftsmanship in retail spaces.
- Retail Experience Design
- The industry is capitalizing on creating immersive retail experiences that convey a brand's story through distinctive design elements.
