Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Mark Messier Gives an Insider Look at Pepsi's Hoist the Cup Experience

 - Apr 15, 2016
References: hoistthecup.pepsi & youtube
'Hoist the Cup' is a new promotion from Pepsi that's giving Canadian hockey fans the chance to experience what it's like to hold the legendary Stanley Cup high above their heads.

When fans order a limited-edition fountain drink at participating Subway locations, they are able to use the Blippar app in order to scan the cup and virtually transform it into an image of the Stanley Cup. With a drink cup standing in for the real trophy, fans are able to take fun photos of themselves for the chance to win NHL tickets and other prizes.

Trend Hunter recently had the chance to speak with NHL alumni Mark Messier, who knows the feeling of being able to proudly hold up the Stanley Cup after a win. On this all-new Pepsi experience, Messier says: "This app and technology really addresses super loyal fans who have always wanted to have their photo taken with the Stanley Cup."