Kellogg's Enlists Wendel Clark for New 'Cereal Celly' Campaign
Grace Mahas — August 28, 2020 — Marketing
To commemorate hockey’s return, Kellogg’s Frosted Flakes — an Official Partner of the National Hockey League (NHL) and the Official Cereal of the Stanley Cup Playoffs — recently teamed up with former Toronto Maple Leafs Captain, Wendel Clark, to let fans celebrate the game's wins with a 'Cereal Celly.'
The partnership hopes to inspire Canadians to stay energized during this Playoff season by "raising a bow" to the game. Fans are asked to share their own Frosted Flakes “Cereal Celly” on social using #CerealCelly throughout the Playoffs season.
“Hockey is a sport that brings our country together, and after months of being asked to stay apart, nothing calls for more of a celebration than the return of the Stanley Cup® Playoffs,” says Wendel Clark. “With the new intense Playoffs format, fans are glued to the game day and night like never before. Kellogg’s Frosted Flakes is that perfect go-to, game-time snack any time of day, which is why I’m partnering with Tony the Tiger, the ultimate coach. We’re encouraging Canadians to raise a bowl and unleash their own ‘celly’ when their favorite team or player scores big.”
Image Credit: Kellogg's Frosted Flake Canada
The partnership hopes to inspire Canadians to stay energized during this Playoff season by "raising a bow" to the game. Fans are asked to share their own Frosted Flakes “Cereal Celly” on social using #CerealCelly throughout the Playoffs season.
“Hockey is a sport that brings our country together, and after months of being asked to stay apart, nothing calls for more of a celebration than the return of the Stanley Cup® Playoffs,” says Wendel Clark. “With the new intense Playoffs format, fans are glued to the game day and night like never before. Kellogg’s Frosted Flakes is that perfect go-to, game-time snack any time of day, which is why I’m partnering with Tony the Tiger, the ultimate coach. We’re encouraging Canadians to raise a bowl and unleash their own ‘celly’ when their favorite team or player scores big.”
Image Credit: Kellogg's Frosted Flake Canada
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