Popular fast-food chain Wendy's has teamed up with Kellogg's to launch the limited edition 'Kellogg’s Wendy’s Frosty Chocolatey Cereal' -- a one-of-kind breakfast cereal that captures the taste of Wendy's beloved ice cream-like dessert, the 'Frosty.'
Set to hit grocery store shelves this December, the collaborative cereal comes with Wendy's signature 'Frosty' flavoring, chocolate marshmallow pieces, and cocoa-coated cereal puffs. Of course, the release of the new 'Frosty Chocolatey Cereal' is not the first time these two brands have collaborated. Previously, they had launched the limited-edition 'Baconator Pringles', which they later followed up with 'Spicy Chicken Pringles.'
No doubt, by partnering with Kellogg's, Wendy's has landed on a useful tool for extending its reach outside the fast-food space, as well as innovative means for building brand awareness while introducing new CPG revenue streams.
Image Credit: Kellogg's
What Makes This Trend Stand Out
- Flavored Cereals
- Opportunity to introduce new and unique flavors to the cereal market and capture the taste buds of different consumer segments.
- Brand Collaboration
- Collaborating with non-related brands to introduce disruptive and unconventional products that can appeal to a wider audience.
- CPG Revenue Stream
- Opportunity for restaurants to explore consumer-packaged goods revenue streams, which can expand brand presence and generate additional income streams.
Sectors Adopting This
- Fast Food
- Fast food chains can explore opportunities to introduce their unique flavors and products in different consumer packaged goods and food items.
- Cereal Manufacturing
- Cereal manufacturers can explore innovative collaborations with other brands to introduce unique flavors, ingredients, and products into the cereal market.
- CPG Industry
- Consumer Packaged Goods industry can explore collaboration opportunities with fast food chains, introducing new and unique products into the market.
