Back in 2013, Budweiser launched the original Budweiser Red Light, a Wi-Fi-enabled goal light that lights up when a favorite team scores a goal. This year, the brand supersized the idea with its #LightTheLamp campaign and toured a 20-foot version of the lamp across Canada.
When The Red Light made its stop at Casey's Bar and Grill in Toronto, Trend Hunter had the chance to chat with Andrew Oosterhuis, Director of Marketing at Budweiser, who says: "Together, we hope to light up the hockey world." At each stop, hockey fans have the chance to become part of the experience by having their name etched on the towering goal light.
After beginning its journey in New Brunswick at the end of February, Canada's Goal Light will make its last stop in Vancouver on April 9th, 2016.