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Hunter Picks Trends

Top Trends in Hunter Picks

Taking a look at some of the awesome writers that are gracing the front pages of TrendHunter.com, this Hunter Picks category discusses some of the hottest trends on the web and why our writers can’t get enough of them.

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LED Light-up Apparel
SEP 5, 2012

LED Light-up Apparel

Glowing Gowns, Florescent Runways & Sarah Nazim

LED Light-Up Apparel — Opportunity to create innovative designs and integrate LED lights into clothing items.

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Skateboard Houses
SEP 5, 2012

Skateboard Houses

Rad Hangouts for Skateboarding Fans by Romina Cortellucci

Skateboarding Architecture — Designing and building unique living spaces that incorporate skateboarding elements presents disruptive innovation opportunities in the architecture industry.

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Sound Art Installations
OCT 2, 2012

Sound Art Installations

Trend Hunter Kamal Musharbash Talks Artwork That Sings Like the Ocean

Sound Art Installations — Creating sound art installations that mimic the natural world provides a unique and immersive sensory experience.

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Flash Dance Videos
SEP 11, 2012

Flash Dance Videos

Trend Hunter’s Kevin Young Discusses the Best Flash Routines

Flash Dance Videos — Opportunity for brands to use flash dance videos as a creative marketing tactic.

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Experimental Films
SEP 27, 2012

Experimental Films

Trend Hunter Andrew Robichaud Uncovers Viral Yo-Yo Videos

Experimental-Films — Disruptive innovation opportunity: Explore unconventional techniques and perspectives in filmmaking to create unique and captivating content.

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Superhero Mashups
OCT 3, 2012

Superhero Mashups

Trend Hunter Annie Ho Takes a Look at Morphing Batman Characters

Superhero Mashups — Creating innovative superhero mashups by combining different characters from popular franchises.

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Stop Motion Films
SEP 25, 2012

Stop Motion Films

Trend Hunter Andrew Robertson Discusses Animated Facial Hair Shorts

Stop Motion Films — Disruptive innovation opportunity: Explore creative applications of stop motion animation in advertising campaigns to captivate audiences.

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Political Remix
AUG 31, 2012

Political Remix

Jennifer Gosnell Discusses Political Rapper Remixes

Political Rapper Remixes — Creating political rapper remixes using speeches from politicians can manipulate views and create humorous content.

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Interactive Advertising
SEP 13, 2012

Interactive Advertising

Trend Hunter’s Erin Kirkpatrick Sheds Light on Activist Campaigns

Activist Advertising — Using interactive campaigns to promote social causes and activism.

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Gamified Music Shorts
OCT 5, 2012

Gamified Music Shorts

Trend Hunter Marina Rotharmel Uncovers the Best Cat Videos with a Twist

Gamification in Marketing — Businesses can apply video game themes to their marketing strategies to engage customers in a creative and interactive way.

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TREND HUNTER
CLUSTERS

Benefit Bundling

Everyday foods stack simple nutrition cues into one choice

Trend — Protein is being paired with adjacent wellness cues such as plant-based ingredients, digestive support and meal functionality rather than sold as a standalone sports claim. This shifts the nutrient into drinks like oat beverages and pre-prepared meals to make added nutrition feel less specialized; positioning functional wellness as convenience and easier to adopt into daily routines.

Insight — Trigger - Many consumers want to eat in a way that feels healthier, but they do not want to study complex nutrition rules for every purchase. Busy shoppers are also under pressure to get more from fewer eating occasions, which makes multi-benefit products more appealing. As such, foods that aim to combine fullness, convenience, and another functional cue fit that compressed routine while simplifying wellness into one familiar choice. Therefore, brands that can combine clear, credible benefits without making food feel clinical are better placed to win repeat use.

Workshop Question — How could your brand combine multiple easy-to-understand benefits into one familiar product or service?

SCORE
7.2
GENDER
50% Men 50% Women
MARKET
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial
  • Gen X
POPULARITY
Popularity
Activity
Freshness
Patterns
ConvergenceDivergenceCyclicalityRedirectionReductionAcceleration
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