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Multi-Tasking Shirt Concepts

MerinoTech+ Offers Versatile and Travel-Friendly Apparel

— October 10, 2017 — TH Video
These multi-tasking shirts by MerinoTech+ are ideal for busy travelers. The garments ensure that wearers don't need to change clothes when transitioning from a plane to a business meeting, thanks to their clean style and wrinkle-resistant features.

MerinoTech+ creates merino wool-based, odor-resistant, stain-repellent and reversible pieces that seamlessly fuse style with function. Additionally, the clothing company's material of choice boasts moisture-wicking and temperature-regulating qualities, making it versatile for changing weather conditions.
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This multi-tasking shirt concept also features a versatile pocket system on the merino side, where one can keep a passport, keys, or even their business cards. The shirt's hidden microfibre cloth is another handy must-have, while its detachable hood is ideal for those caught in the rain, or those looking to nap while commuting.
Trend Themes
1. Multi-tasking Apparel - MerinoTech+ designs multi-functional shirts that allow wearers to transition from one activity to another without changing clothes, creating opportunities for products that offer similar versatility.
2. Smart Textiles - MerinoTech+ utilizes materials that repel stains, regulate temperature, and resist odors, showing opportunities for other companies to use advanced textiles in their products.
3. Portable Pockets - MerinoTech+ integrates a versatile pocket system into their clothing, with the potential for other companies to explore adding more functional and portable pockets to their products, like jackets or bags.
Industry Implications
1. Fashion - MerinoTech+ is in the clothing design industry, suggesting opportunities for other apparel companies to consider multi-functional or smart textiles in their collections.
2. Travel - MerinoTech+'s multi-functional clothing is designed for travelers, indicating opportunities for other travel-based companies to offer similar products that cater to the needs of travelers.
3. Accessories - MerinoTech+ features a versatile pocket system in their shirts, suggesting opportunities for accessory companies to explore pocket designs that are more functional and portable for their customers.
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