Trend Hunters Trends

Trend - Brands are responding to evolving consumer health concerns and a growing preference for minimally processed foods by introducing products devoid of seed oils, such as soybean, sunflower, and corn oils. This trend is driven by increasing awareness of the potential inflammatory effects associated with these oils.

Insight - Thanks to social media, consumers are more informed than ever about their food's quality, leading to a significant reevaluation of the health impacts of many common ingredients. This heightened awareness, combined with accessible scientific studies, is driving a shift towards whole, minimally processed foods, seen as more natural and beneficial for health. As consumers prioritize health-conscious whole foods, the demand for products aligned with these values is also on the rise.