Ideas
Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Books
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Overview
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes & Workshops
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Futurists
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
Internships
Grow your professional skillset in an award-winning workplace.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Learn why 97% of people rate it "the best innovation conference ever".
1-Day Innovation Events
Explore our 2019 tour dates and find the best city to inspire your team.
Custom Events
Bring Future Festival to your team or event with our custom programming.
Search our database of over 390,000 cutting edge ideas.

Tia Clarke, Trend Hunter (INTERVIEW)

Clarke Gets Musical with Romantic Song Creators

— April 13, 2013 — Lifestyle
Tia Clarke, an Editorial Intern at Trend Hunter, uses her smartphone regularly for apps that turn users into song creators. Clarke, a native of Dundalk in Southern Ireland, brings a wonderful Irish flair and warm spirit to the Trend Hunter office. Her other interests and talents are numerous, but are most notable in her journalism coverage of the music industry. After recently moving to Toronto from Belfast she's now working as the Canadian musical correspondent for Spindle Magazine.

How do you define cool?

I think cool is anything that is bubbling under the surface, current and cutting edge. Cool people are people who go out on a limb and don't care what anyone else thinks.

What's your secret to uncovering the best trends?

My secret to uncovering the best trends is research, research, research. Just going on gut instinct. I look for something that is very visually compelling or interesting, and just trust my judgement on it.

What's your favorite trend and why?

My favorite trend at the moment is this lovely one that's titled Romantic Song Creators from Heineken. It allows you to get the lady or guy that you want by serenading them with a personalized song from the app. The app is very interesting in that you can add personal details in there and win them over. The video contains a mariachi band that's really quirky with a singer and a guitar. They even freak out and start playing slide guitars with a Heineken bottles, which I think is quite fun. It's a good trend to show how companies are reaching out to customers.

What's your favorite thing about working at Trend Hunter?

My favorite thing about working at Trend Hunter I think is the people and the community here. Everything feels like a big family.

What's your favorite accomplishment?

My favorite accomplishment would be the fact that I moved to Canada in July of last year. I've only been here a couple of months, which I think is a big accomplishment. I also won an award for features journalism in Ireland for an article in the Irish Times.

In what ways do you see the business world changing?

The most remarkable way I see business changing is that there's a face behind the business. Just like in the trend I showed you today, companies want to be more in touch with consumers and not just known as a corporation in stuffy suits. It's helpful for everyone to get to know the company for them to get to know the consumers.

Is there anything you'd like to add about Trend Hunter?

Trend Hunter is an awesome place to work. If you're looking for an internship in the Toronto area, I'd really encourage applying.
1
Score
Popularity
Activity
Freshness