Trend Hunter’s Tiffany Ng opens our eyes to a more nontraditional and very overweight Santa Clause. Santa does have a belly like a bowl full of jelly, but this grossly obese Santa sculpture features an overweight Santa Claus perched on his chubby elbow—like a supermodel—for the whole San Fransico area to see. The hefty ol’ Saint Nick caught rays outside a San Fran retail store during the holiday season for customers and loiters alike to pose and snap cheery Christmas photos with.
Tiffany likes the work/play atmosphere she feels when within the Trend Hunter walls. She enjoys the balance she receives while working in the office and can’t imagine a more thrilling workplace.
Why This Trend Is Growing
- Non-traditional Santa Claus
- Opportunity for businesses to create and market overweight or non-traditional Santa Claus figures, merchandise, and experiences.
- Body-positive Representation
- Opportunity for industries to incorporate more diversity into their products and services by featuring people with different body types and sizes.
- Experiential Retail
- Opportunity for retail stores to incorporate unique and interactive displays and sculptures to attract customers and increase engagement.
Industries Being Reshaped
- Retail
- Retailers can capitalize on the trend of experiential retail by incorporating unique and interactive displays and sculptures to attract customers and increase engagement.
- Entertainment
- Entertainment industries can incorporate body-positive representation into their productions and marketing to appeal to a wider audience and promote diversity.
- Art
- Artists and art galleries can create and showcase non-traditional Santa Claus sculptures and installations with a focus on body-positive representation.
