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Interviews Trends

Deep diving into business innovation, leadership and company culture, Trend Hunter’s Interviews category offers videos and discussions with some of the most inspiring and throught-provoking business leaders around.
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Innovating for the Customers of the Future
Innovating for the Customers of the Future
An Interview with Rachael Powell, CCO at Xero
Tell us your name and a little bit about your role at Xero? I’m the Chief Customer Officer at Xero. We have over 4,700 plus employees globally, across five continents, and over 3.1 million... MORE
The Future Digital Customer
The Future Digital Customer
An Interview with Chad Davis, Co-Founder and Partner of LiveCA LLP
Tell us your name and a little bit about your role at LiveCA? So the bullet points are I’m turning 40 next year, I started a firm ten years ago, fast forward ten years, and there are about 110... MORE
Innovating Through Diversity
Innovating Through Diversity
An Interview with Ross Cadastre and Matthew Coons
Tell us your name and a little bit about your role? Ross: My name is Ross Cadastre, and I am the board president of the Black Business and Professional Association, a 40-year-old organization in... MORE
play_circle_filled Sustainability-Focused Hiring Initiatives
Sustainability-Focused Hiring Initiatives
IKEA is Promoting Its Tech Jobs with 3D-Printed Food
IKEA has announced that it is hiring for new jobs across its technology and innovation sectors, and that qualified applicants will be able to enjoy the brand’s 3D-printed meatballs as part of... MORE
AI-Based Diversity Tools
AI-Based Diversity Tools
This Interview Assessment Tool Eliminates Unconscious Bias
While AI has already been widely used and implemented in hiring processes, from resume screening to video interviews, one of the biggest concerns with the new technology remains the persistence of... MORE
Inclusive Employee Recruitment Initiatives
Inclusive Employee Recruitment Initiatives
The Body Shop Launched an Equitable Hiring Strategy
The Body Shop has unveiled its new strategic hiring plan for 2022. In an effort to remove the numerous barriers and hurdles that prevent many talented individuals from being employed - drug... MORE
Understanding Composting & Single-Use Plastic
Understanding Composting & Single-Use Plastic
An Interview with Greenlid Founder Morgan Wyatt
The war on single-use plastic continues to wage as consumers become more informed on the impending dangers of the pollution crisis. As activists and scientists continue to pressure governing bodies... MORE
Reimagining Our Relationship with Music
Reimagining Our Relationship with Music
An Interview with Mershad Javan, CEO of Mictic
Mictic is the name of an innovative set of wristbands that enable music lovers of all walks to connect with instruments and other sounds on a much deeper level than what was previously possible.... MORE
Progressing the Clean Beauty Industry
Progressing the Clean Beauty Industry
An Interview with Catherine Gore, President of Biossance
Biossance is progressing quickly in the world of clean beauty. It is rooted in science and sustainability to create skincare that is effective without hurting the ecosystem. Originating from its... MORE
Top 90 Business Trends in March
Top 90 Business Trends in March
From Modular Parking Pods to Solar Powered Beauty Stores
The March 2021 business trends are full of progressive ways that companies are re-routing or introducing to their respective audiences. Many products and services cater to better functions... MORE
VR Relief
Virtual reality is adapted for pain relief and treatment in healthcare settings
Trend - The healthcare industry is now utilizing virtual reality (VR) environments and experiences to help patients manage or alleviate pain. This approach aims to distract users from their pain or discomfort, promote relaxation, and potentially reduce the need for traditional pain medications.

Insight - Consumers with chronic pain often seek products that can alleviate or divert their attention from their condition, especially if a cure is not available. Eliminating the need for in-person treatment, VR technology complements traditional pain management strategies by reducing the need for pharmacological solutions. Businesses catering to the demand for non-invasive, tech-based healthcare solutions can appeal to consumers looking for alternative ways to manage their health conditions.
Workshop Question - How can virtual reality be used to elevate the capabilities and appeal of your product or service?
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Creating the World's First Animal-Free Egg
Creating the World's First Animal-Free Egg
An Interview with Clara Foods Founder Arturo Elizondo
Clara Foods is a Silicon Valley venture-backed food technology company that aims to disrupt the industry and bring consumers protein-based products that are created without animals. The company... MORE
Beverages From Fusing Luxury Goods and Art
Beverages From Fusing Luxury Goods and Art
An Interview with Noah Wunsch, Founder of Ruby
Ruby is a brand of organic, zero sugar fair-trade hibiscus water started by Noah Wunsch. The new drink is a refreshing option that sits between the description of functional water and plant water.... MORE
Opening a Local Deli During a Pandemic
Opening a Local Deli During a Pandemic
A Chat with Justin Leon, Owner of Lambo's Deli & Grocery
Toronto’s food scene recently welcomed Lambo’s Deli & Grocery, a progressive sandwich shop that brings a sense of nostalgia and vibrancy to the city. Owner Justin Leon draws... MORE
Solar-Powered Beer Innovations
Solar-Powered Beer Innovations
Sol’s Global Brand Dir. Speaks to the New Sustainable Initiative
The power and importance of the sun becomes even more relevant as we enter the dreary, low-light winter months and pandemic-related regulations continue to urge people to stay home. This, coupled... MORE
The Connectivity of Social Media
The Connectivity of Social Media
Twitter's Andrea MacDonald Speaks to Watch Parties and Branding
Social distancing guidelines have tasked brands with creatively ensuring consumers are staying connected and entertained, and while some have struggled to engage, brands like Twitter have excelled.... MORE
Top 100 Business Trends in July
Top 100 Business Trends in July
From Fully Automated Pizzerias to Hotel Pivoted Restaurant Rooms
This list of July 2020 business trends explore many ways that companies are coping with the economic circumstances caused by the COVID-19 pandemic. Many brands are pivoting strategies to cater to... MORE
Refurbished Tech
Refurbished Tech
An Interview with Amber Mac, Tech Specialist who participated in #eBayedits
In order to celebrate eBay’s 25th year of operation, the e-commerce giant launched a special campaign dubbed ‘#eBayedits.’ The activation was intended to connect shoppers on the... MORE
Adapting to Digital
Adapting to Digital
An Interview with Lauralee Sheehan, Founder and CCO of Digital55
The COVID-19 pandemic, as well as the restrictions that have been imposed by governments to contain the outbreak, have dealt much disruption into almost all spheres of life—from how we socialize... MORE
Facilitating Systemic Change in Design
Facilitating Systemic Change in Design
George Sully Speaks to the Launch of the BDoC Index
George Sully, a renowned Canadian shoe designer and the co-founder of Sully Wong and House of Hayla, created the first interactive index of Black designers in the country. Called Black Designers of... MORE
play_circle_filled Empowering Runners During a Pandemic
Empowering Runners During a Pandemic
ASICS' Fiona Berwick Speaks to the #RunToFeel Initiative
As COVID-19 altered the world at a global scale, physical restrictions were put in place for health and safety standards. This made it difficult for some to remain active, so ASICS is helping the... MORE
Helping Vulnerable Youth in the Pandemic
Helping Vulnerable Youth in the Pandemic
misterb&b's CEO Tells us How His Company Aids LGBTQ+
COVID-19 has had a devastating impact on LGBTQ+ youth globally. With lockdown restrictions forcing young people to stay indoors, many find themselves in close contact with unaccepting, abusive, and... MORE
Boundary-Pushing Party Activations
Boundary-Pushing Party Activations
A Chat with Diederik Vos, Global Brand Director for Desperados
Diederik Vos is the Global Brand Director for Sol and Desperados, playing a heavy hand in navigating through the current crisis. The COVID-19 pandemic has impacted civilians at a global scale,... MORE
Top 100 Business Trends in May
Top 100 Business Trends in May
From In-Store Occupancy Monitors to No-Contact Shopper Initatives
The wide range of May 2020 business trends showcase the many ways that brands across multiple industries are coping with current circumstances. The main focus of these trends spotlights the mind and... MORE
Coping with Increased Food Insecurity
Coping with Increased Food Insecurity
An Interview with Daily Bread Food Bank's Neil Hetherington
With many Canadians losing their jobs in response to the shutdowns due to COVID-19, financial stress and food insecurity has unfortunately risen. In response, food banks have had to increase their... MORE
Working Out & Meal Prep at Home
Working Out & Meal Prep at Home
An Interview with Fitness Empire Founder Heather Wilson-Phillips
One of the consequences of the COVID-19 pandemic is that it has influenced our ability to maintain physical and mental health outside of our homes. For a lot of individuals, going to the gym is not... MORE