Top Trends in Interviews
Deep diving into business innovation, leadership and company culture, Trend Hunter’s Interviews category offers videos and discussions with some of the most inspiring and throught-provoking business leaders around.
Marina Orlova, Star of Hot For Words (INTERVIEW)
User-generated content — The trend towards user-generated content over highly produced, studio content is disrupting the media industry.
Read More +Candice Swanepoel, Victoria's Secret Model (INTERVIEW)
Leopard Print Lingerie — The upcoming trend in lingerie is the use of leopard print, as seen in Victoria's Secret's newest bra 'The Player', which presents a disruptive innovation opportunity for lingerie manufacturers to create sophisticated and sexy designs using this print.
Read More +Vanessa Lee and Ian Lopatin, Founders of Spiritual Gangster (INTERVIEW)
Yoga Fashion With Heart
Socially Conscious Fashion — Opportunity for fashion brands to integrate social good into their business models.
Read More +River Viiperi
Top Male Model of the Fashion Industry (INTERVIEW)
Rise of Male Models — The increasing demand for male models in the fashion industry presents disruptive innovation opportunities for brands to explore new markets and challenge traditional gender norms.
Read More +Cutting Edge Boutique
Up To You, Toronto (INTERVIEW)
Unique Design Objects — Opportunity to curate a collection of original and independent design objects that break free from mainstream products.
Read More +Aimi Duong, Founder of Oimei Co. (INTERVIEW)
Social enterprise — Oimei Co supports rural artisans while also re-investing a percent of net profits into peace-building initiatives, paving the way for more businesses to combine philanthropy and business knowledge as entrepreneurs.
Read More +Alexander Ludwig, Actor of ‘The Hunger Games’ (INTERVIEW)
Integration of Social Media in Entertainment Industry — Social media and any tools linking individuals together are becoming more prominent in the entertainment industry.
Read More +Chris “Drama” Pfaff of Rob & Big & Fantasy Factory (INTERVIEW)
Progression-driven Work — Opportunity for disruptive innovation in music, clothing, and other creative industries by constantly pushing boundaries and staying ahead.
Read More +The Beach Bar Experience
Trend Hunter Chats with Sabino, Jessica & Lillo About #TheDreamIsland
Beach Bar Experience — Creating unique immersive experiences that incorporate consumer's dreams can be a valuable marketing strategy for brands
Read More +Noureen DeWulf, Actress in 'Ghosts of Girlfriends Past' (INTERVIEW)
Pop Culture Referencing in Movies — The trend of referencing current pop culture in movies has created exciting disruptive innovation opportunities for the entertainment industry.
Read More +Automated Royalty Platforms
Video Testimonials Tools
Sustainability-Focused Hiring Initiatives
AI-Based Diversity Tools
Inclusive Employee Recruitment Initiatives
Progressing the Clean Beauty Industry
Top 90 Business Trends in March
Opening a Local Deli During a Pandemic
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Empowering Runners During a Pandemic
Boundary-Pushing Party Activations
Top 100 Business Trends in May
Broadening Reach With Sponsorships
The Power of Sensory-Driven Atmospheres
Spreading Holiday Cheer Through Baking
Connecting Through the Sun's Energy
Top 100 Business Trends in September
Sustainability Through Distilling
Supporting Inclusive Fashion
Surprise Merch
Companies turn everyday branded goods and destinations into collectible purchases
Trend — Brands are packaging small-format products as sealed collectibles, shifting routine merchandise toward chance-based buying and display-friendly ownership. These launches pair recognizable brand worlds with the logic of collectibles, further enhanced with character-inspired elements that surround the popularity of miniatures. The mechanics of blind-box culture are being used as an engagement layer with brands rather than a standalone product to build excitement
Insight — Trigger - There is a growing appetite for physical novelty that feels playful and giftable, while also playing on the popularity of collectible culture. Mystery merchandise, blind-box formats, and branded products add anticipation as consumers continue to respond well to small moments of surprise and delight, especially with familiar brand ecosystems. Brands can leverage the power of packaging, reveal, and collectibility as being part of the brand proposition to enhance the core product category, which encourages repeat visits or purchases.
Workshop Question — How could your brand turn a routine product or visit into a collectible reveal experience?
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- Millennial
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