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Interviews Trends

Deep diving into business innovation, leadership and company culture, Trend Hunter’s Interviews category offers videos and discussions with some of the most inspiring and throught-provoking business leaders around.
TOP 20
#1: Top 90 Business Trends in March
From Modular Parking Pods to Solar Powered Beauty Stores FULL ARTICLE
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Video Testimonials Tools
Video Testimonials Tools
Feedspace to Boost your Business's Credibility in the Market
Feedspace revolutionizes the way businesses gather video testimonials, a crucial asset in boosting credibility in today’s competitive market. By facilitating the collection of genuine customer... MORE
play_circle_filledSustainability-Focused Hiring Initiatives
Sustainability-Focused Hiring Initiatives
IKEA is Promoting Its Tech Jobs with 3D-Printed Food
IKEA has announced that it is hiring for new jobs across its technology and innovation sectors, and that qualified applicants will be able to enjoy the brand’s 3D-printed meatballs as part of... MORE
AI-Based Diversity Tools
AI-Based Diversity Tools
This Interview Assessment Tool Eliminates Unconscious Bias
While AI has already been widely used and implemented in hiring processes, from resume screening to video interviews, one of the biggest concerns with the new technology remains the persistence of... MORE
Inclusive Employee Recruitment Initiatives
Inclusive Employee Recruitment Initiatives
The Body Shop Launched an Equitable Hiring Strategy
The Body Shop has unveiled its new strategic hiring plan for 2022. In an effort to remove the numerous barriers and hurdles that prevent many talented individuals from being employed - drug... MORE
Progressing the Clean Beauty Industry
Progressing the Clean Beauty Industry
An Interview with Catherine Gore, President of Biossance
Biossance is progressing quickly in the world of clean beauty. It is rooted in science and sustainability to create skincare that is effective without hurting the ecosystem. Originating from its... MORE
Top 90 Business Trends in March
Top 90 Business Trends in March
From Modular Parking Pods to Solar Powered Beauty Stores
The March 2021 business trends are full of progressive ways that companies are re-routing or introducing to their respective audiences. Many products and services cater to better functions... MORE
Opening a Local Deli During a Pandemic
Opening a Local Deli During a Pandemic
A Chat with Justin Leon, Owner of Lambo's Deli & Grocery
Toronto’s food scene recently welcomed Lambo’s Deli & Grocery, a progressive sandwich shop that brings a sense of nostalgia and vibrancy to the city. Owner Justin Leon draws... MORE
Top 100 Business Trends in July
Top 100 Business Trends in July
From Fully Automated Pizzerias to Hotel Pivoted Restaurant Rooms
This list of July 2020 business trends explore many ways that companies are coping with the economic circumstances caused by the COVID-19 pandemic. Many brands are pivoting strategies to cater to... MORE
play_circle_filledEmpowering Runners During a Pandemic
Empowering Runners During a Pandemic
ASICS' Fiona Berwick Speaks to the #RunToFeel Initiative
As COVID-19 altered the world at a global scale, physical restrictions were put in place for health and safety standards. This made it difficult for some to remain active, so ASICS is helping the... MORE
Boundary-Pushing Party Activations
Boundary-Pushing Party Activations
A Chat with Diederik Vos, Global Brand Director for Desperados
Diederik Vos is the Global Brand Director for Sol and Desperados, playing a heavy hand in navigating through the current crisis. The COVID-19 pandemic has impacted civilians at a global scale,... MORE
Fizzy Vibes
Youth-driven sodas blend bold flavors with social expression
Trend - Gen Z beverage concepts are reshaping soda through rapid flavor experimentation, limited drops, and visually driven branding optimized for social platforms. These drinks prioritize customization, co-creation, and cultural relevance, turning product launches into trend-responsive moments.

Insight - Gen Z consumers are increasingly treating beverages as extensions of identity, seeking options that reflect their individuality, values, and online presence. As such, drinks become tools for participation in cultural moments, offering a low-stakes way to experiment with trends and aesthetics—shifting from utility to meaning, where visual appeal, shareability, and personal relevance shape preference; turning everyday choices into expressions of self within social and digital environments.
Workshop Question - How can your brand design products that allow consumers to express identity and creativity through everyday choices?
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Popularity
Activity
Freshness
Patterns
Megatrends
Next-Gen Hard Sodas
Next-Gen Hard Sodas
Crooked Pop Features Organic Super Dry Alcohol Derived from Ancient Grains
Bai founder Ben Weiss is on a mission to disrupt the alcohol category with Crooked Pop, a breakthrough alcoholic soda brand offering adults a refreshingly different alternative to formulations... MORE
Uplifting Youthful Sodas
Uplifting Youthful Sodas
Mirinda's Fresh, Retro-Modern Identity Was Made with Gen Z in Mind
Mirinda is a mood-lifting soft drink with a tangy, refreshing flavor and an inspiring energy that magnetizes Gen Z. The vibrant lineup includes fruit-forward flavors like Green Apple and... MORE
Gen Z-Themed Soda Campaigns
Gen Z-Themed Soda Campaigns
Pepsi Relation-Sips Showcase Small Gestures This Valentine's Day
Pepsi Relation-Sips are part of a marketing campaign being run by the soda brand in the UK and Ireland that responds to the changing nature of romantic relationships amongst consumers, particularly... MORE
Cheeky Sugar-Free Soda Flavors
Cheeky Sugar-Free Soda Flavors
Tango Zero’d Thirst Trap is Targeted Towards Gen Z
Tango Zero’d Thirst Trap is the Carlsberg Britvic-owned brand's latest addition to its lineup as a playful refreshment for the Valentine's Day season that references romance and online culture... MORE
Top 100 Business Trends in May
Top 100 Business Trends in May
From In-Store Occupancy Monitors to No-Contact Shopper Initatives
The wide range of May 2020 business trends showcase the many ways that brands across multiple industries are coping with current circumstances. The main focus of these trends spotlights the mind and... MORE
Broadening Reach With Sponsorships
Broadening Reach With Sponsorships
A Chat with Hans Erik, Director of Global Heineken Sponsorships
Heineken just launched its latest >James Bond commercial</a> starring Daniel Craig ahead of the 25th James Bond film, ‘No Time To Die’ set to release in April. As of the last... MORE
The Power of Sensory-Driven Atmospheres
The Power of Sensory-Driven Atmospheres
A Chat with Andrew Richmond, Visionary Behind model/ctzn
The visionary of Toronto-based design agency ‘model/ctzn’ is Andrew Richmond as he leads his team in constantly generating unique atmospheres, specifically in the restaurant industry.... MORE
Spreading Holiday Cheer Through Baking
Spreading Holiday Cheer Through Baking
A Chat with Mary Berg and her Role with Milk & Cookies
Mary Berg and Samsung Canada work together to support the SickKids’ Milk & Cookies campaign. The trio brings attention to the ‘Milk & Cookies’ initiative in order to raise... MORE
play_circle_filledConnecting Through the Sun's Energy
Connecting Through the Sun's Energy
A Talk with Alessandro Manunta, Portfolio Development Manager
As the gloomy weather takes over, Sol invited guests to its inaugural UK activation—the ‘Sol Bar.’ It was a pop-up bar where the sun never sets to combat the colder seasons with the... MORE
Top 100 Business Trends in September
Top 100 Business Trends in September
From In-Store Mystery Boxes to Theartrical Retail Experiences
The wide range of September 2019 business trends explores many different ways that brands are able to connect with their respective consumers. There are fresh ideas being explored this month as... MORE
Sustainability Through Distilling
Sustainability Through Distilling
A Talk with Cam Formica, Co-Founder of Willibald Farm Distillery
Willibald Farm functions as a distillery, a restaurant, with plans to soon be a brewery as well. The brand focuses on a grain-to-glass spirit production at its distillery located on its farm in Ayr,... MORE
Supporting Inclusive Fashion
Supporting Inclusive Fashion
A Conversation with Canadian Fashion Designer Hilary Macmillan
Canadian fashion designer Hilary Macmillan is the face behind her self-titled brand which prides itself on creating contemporary, size-inclusive and cruelty-free pieces that are also offered at an... MORE
Applying AI in Public Sectors
Applying AI in Public Sectors
A Talk with Ott Velsberg, Chief Data Officer of Estonia's Government
Ott Velsberg works as the Chief Data Officer for the Estonian government, which is heavily tied to overseeing both data science and data governance within the government system. His mission is to... MORE
Emotive Feminist Art
Emotive Feminist Art
Toronto Artist Sarah Zanchetta Discusses Her Inspiration and Process
Sarah Zanchetta is a multidisciplinary feminist artist currently based out of Toronto. She is a recent graduate from OCAD University and the youngest artist at Power Ball 2019—The Power Plant... MORE
play_circle_filledMillennial-Inspired Media Re-Brands
Millennial-Inspired Media Re-Brands
Heineken Releases Its New Millennial-Inspired Brand Strategy
It comes as no surprise that many consumer-facing brands have had to reassess their brand strategy when it comes to communication with socially-aware Millennials. After realizing that their brand... MORE
Patterns as a Language
Patterns as a Language
Dominique Pétrin Creates Spaces Inspired by Virtual Environments
Dominique Pétrin is a multidisciplinary artist living and working in Montreal, Canada. With a background in both music and visual art, she is best known for creating physical spaces that embody a... MORE
Venturing into New and Unproven Territory
Venturing into New and Unproven Territory
Mark Childs, Chief Marketing Officer of Samsung Canada.
As Samsung Electronic Canada Inc.’s Chief Marketing Officer, Mark Childs leads the organization’s strategic brand and marketing initiatives, overseeing Brand Marketing Communications, Retail... MORE
Traveling Retail Trailers
Traveling Retail Trailers
'Miansai's' Vintage Refurbished an Airstream to Boost Retail Sales
Miami-based jewelry brand ‘Maisai’ has been using its traveling Airstream trailer to boost retail growth and connect with its customers. According the Maisai founder, Michael Saiger,... MORE
Inspiration Comes from Everywhere
Inspiration Comes from Everywhere
Antonette Bivona, Director of Global Marketing at Almay
Recently, Trend Hunter spoke with Antonette Bivona, currently the Director of Global Marketing for Almay, a cosmetics brand that’s owned by Revlon. She touched on the importance of putting... MORE