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Interviews

Deep diving into business innovation, leadership and company culture, Trend Hunter’s Interviews category offers videos and discussions with some of the most inspiring and throught-provoking business leaders around.
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Top 100 Business Trends in September
Top 100 Business Trends in September
From In-Store Mystery Boxes to Theartrical Retail Experiences
The wide range of September 2019 business trends explores many different ways that brands are able to connect with their respective consumers. There are fresh ideas being explored this month as... MORE
Breaking Fashion's Creative Barriers
Breaking Fashion's Creative Barriers
An Interview with Canadian Fashion Designer Christopher Bates
Trained in Milan, Canadian menswear designer Christopher Bates is known for his impeccable tailoring and timeless aesthetic. Citing James Bond and Sean Connery as his main style inspirations, the... MORE
Facilitating Growth & Inspiration
Facilitating Growth & Inspiration
Pretty Elevated by Irisa Propels Forward Women-Led Businesses
Pretty Elevated by Irisa is a one-of-a-kind pop-up space which holds community-building at its core. The concept is developed by Irisa — a woman-led wellness brand that “amplifies the female... MORE
Inclusivity in Brand Storytelling
Inclusivity in Brand Storytelling
An Interview with Gillette's Brand Director Pankaj Bhalla
Shaving for the first time is a milestone for many young men, but this moment was even more memorable for Toronto-local Samson Bonkeabantu Brown—a transgender artist and activist who allowed... MORE
Educational Values in Skincare
Educational Values in Skincare
An Interview with Lindsay Barras, Dermalogica's Educational Manager
The skincare routine is one of the most important daily rituals. With demand for science-backed product ranges, the contemporary consumer is cognizant of the value of education in skincare.... MORE
The Importance of Investing in Research
The Importance of Investing in Research
An Interview with Huawei's Rotating Chairman Guo Ping
Guo Ping is Huawei’s Rotating Chairman and spoke with us about the brand’s dedication to innovation, its history and relationship with Canada and what’s next for the tech giant... MORE
Designing with Artistic Intention
Designing with Artistic Intention
An Interview with Vic Mensa, Chicago Native, Rapper, & Activist
American hip-hop artist and activist Vic Mensa grew up in Illinois, Chicago and he incorporates his heritage in the many areas of his creative career. He is a musician signed to Roc Nation and the... MORE
Cannabis Consumables Market Expansion
Cannabis Consumables Market Expansion
Sproutly's CEO Keith Dolo Discusses the Industry's Future
The legalization of cannabis in Canada has tasked brands with preparing for the next phase of cannabis consumption. For many, this means focusing on the emerging beverages and consumables market,... MORE
Keto Skin
Skin-enhancing products cater to people who follow keto diets
Implications - With the ketogenic diet growing in popularity, ingestible products that aim to enhance users' appearance are accommodating consumers who follow keto meal plans. This shift comes as more consumers partake in rituals that offer preventative cosmetic enhancements–and caters to those within that space who are more restricted in their chance to do so.
Workshop Question — How could your brand better cater to those who have niche lifestyles and preferences?
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Megatrends
Improving In-App User Experiences
Improving In-App User Experiences
An Interview with Eric Futoran, CEO of Embrace
LA-based mobile performance management company Embrace supplies its clients with a comprehensive understanding of app health, and shows them how their performance can be optimized for the constantly... MORE
Evolving Sustainable Practices
Evolving Sustainable Practices
Blanca Juti Spoke with Us to Explain HEINEKEN's 2030 Water Vision
Dutch brewing company HEINEKEN is one of the largest in the world, supplying its beer to more than 170 countries. As an industry leader, the company has a lot of influence, and the steps it’s... MORE
Making Health Simple
Making Health Simple
An Interview With John and Leah Garrad-Cole of Sproos and Love Child Organics
John and Leah Garrad-Cole are a husband and wife team who have successfully launched two brands in the food and wellness category in Canada. Their first brand Love Child Organics, launched in 2013,... MORE
play_circle_filled Talking to Strangers
Talking to Strangers
Fascinating New Book by Malcolm Gladwell Releases Today
Today, superstar thinker Malcolm Gladwell launches his new book, Talking to Strangers: What We Should Know about the People We Don’t Know.  The book explores how our understanding of... MORE
play_circle_filled Hazardous Training VR Experiences
Hazardous Training VR Experiences
VRulez Allows Trainees to Safely Gain Hands-On Experience
VRulez is a groundbreaking virtual reality arcade and training facility that’s located in downtown Toronto. Although VRulez is a great place to test out the latest in VR gaming and gear,... MORE
Sustainability Through Distilling
Sustainability Through Distilling
A Talk with Cam Formica, Co-Founder of Willibald Farm Distillery
Willibald Farm functions as a distillery, a restaurant, with plans to soon be a brewery as well. The brand focuses on a grain-to-glass spirit production at its distillery located on its farm in Ayr,... MORE
Supporting Inclusive Fashion
Supporting Inclusive Fashion
A Conversation with Canadian Fashion Designer Hilary Macmillan
Canadian fashion designer Hilary Macmillan is the face behind her self-titled brand which prides itself on creating contemporary, size-inclusive and cruelty-free pieces that are also offered at an... MORE
Breaking Barriers in the Entertainment Industry
Breaking Barriers in the Entertainment Industry
A Talk with Simu Liu, a Multi-Talented Canadian
Simu Liu is thriving in the entertainment industry as an actor, stuntman, writer, and filmmaker. Originally born in China, he immigrated to Canada at the early age of five and grew up in the Greater... MORE
Applying AI in Public Sectors
Applying AI in Public Sectors
A Talk with Ott Velsberg, Chief Data Officer of Estonia's Government
Ott Velsberg works as the Chief Data Officer for the Estonian government, which is heavily tied to overseeing both data science and data governance within the government system. His mission is to... MORE
Creating Community Through Branding
Creating Community Through Branding
An Interview with HEINEKEN's Brand Director, Nic Casby
Nic Casby is HEINEKEN’s Brand Director and we got to speak to him about London’s new pub by the name of ‘The Open Arms.’ Amstel created the unique pub entirely from garden... MORE
Emotive Feminist Art
Emotive Feminist Art
Toronto Artist Sarah Zanchetta Discusses Her Inspiration and Process
Sarah Zanchetta is a multidisciplinary feminist artist currently based out of Toronto. She is a recent graduate from OCAD University and the youngest artist at Power Ball 2019—The Power Plant... MORE
Understanding the New Era of Smartphones
Understanding the New Era of Smartphones
An Interview with Yanmin Wang, President of Huawei
Mr. Yanmin Wang is the current President of CEE, Nordic, and Canadian Region of Huawei Consumer Business Group. He oversees, manages, and directs the company’s terminal products and has over a... MORE
Repelling Fake News
Repelling Fake News
Data Scientist Jon Christiansen Explains How to Spot and Deter Misinformation
Dr. Jon Christiansen is a data scientist who was trained in Computational Analytics at Carnegie Mellon. He holds a Bachelor’s and Master’s in Economics, as well as a PhD is Higher Education.... MORE
The Coworking Revolution
The Coworking Revolution
CEO Wayne Berger Speaks to the Demand for Flexible Working Environments
Futurists are predicting that by 2040, the 9-5 job will have disappeared completely. In place of rigid schedules and sterile office designs, are facilities like Spaces—a coworking environment... MORE
Disrupting Readership Through Innovation
Disrupting Readership Through Innovation
An Interview with Michael Tamblyn, CEO of Rakuten Kobo
Digital revolutions inform new ways of communication. With the introduction of new, convenience-focused technologies, the readership landscape changes as well. With ten years of history, Rakuten... MORE
Streamlining Influencer Marketing
Streamlining Influencer Marketing
An Interview with Mavrck's VP of Marketing, Liz Gottbrecht
Diving into the vast world of influencer marketing can be intimidating and confusing for many brands, however it’s quickly become one of the most important factors in achieving consumer trust and... MORE