Ethical
Meat

Ethical Meat: Animal protein brands with CPGs are more heavily emphasizing ethical farming practices on product packaging. In addition to organic or cruelty-free labels, the ethically sourced label denotes a higher level of care given to the farmed animals, ensuring consumers of the brand's priorities and values.

When buying animal products consumers are increasingly considering factors related to health and morality, in addition to price. These consumers are more likely to purchase organic or 'clean' meats when all else is equal, showing the efficacy of these labels. This is due to consumers becoming aware of the living conditions of livestock and the health effects of processed or overly-treated meats. In order to better connect with these consumers, brands are showcasing ethical farming practices.