Niman Ranch Introduces the New Lamb Gyros and Sausage
Kanesa David — November 8, 2023 — Lifestyle
References: nimanranch & meatpoultry
Niman Ranch, known for its commitment to sustainable and ethically raised meats, is venturing into the value-added lamb products market by launching gyros and merguez lamb sausage offerings. The gyros, a fusion of Niman Ranch lamb, beef, and a blend of spices, including seasoned pepper, oregano, marjoram, and thyme, cater to American consumers' desire for global flavors without excessive spiciness. Its counterpart, the merguez sausage, features natural lamb casings and delivers a North African flavor profile with a custom blend of three distinct paprikas, harissa, and cumin.
The new Niman meat offerings are intended for sale from the frozen specialty case and are currently available at select specialty grocers across the United States.
“We’re excited to add these two unique items to Niman Ranch’s outstanding selection of prepared products,” said Cody Hiemke, Niman Ranch’s lamb program manager.
Image Credit: Niman Ranch
The new Niman meat offerings are intended for sale from the frozen specialty case and are currently available at select specialty grocers across the United States.
“We’re excited to add these two unique items to Niman Ranch’s outstanding selection of prepared products,” said Cody Hiemke, Niman Ranch’s lamb program manager.
Image Credit: Niman Ranch
Trend Themes
1. Value-added Lamb Products Market - The introduction of Niman Ranch's lamb gyros and sausage caters to American consumers' desire for global flavors without excessive spiciness, tapping into the growing market for value-added lamb products.
2. Sustainable Meat Products - Niman Ranch's commitment to sustainable and ethically raised meats aligns with the increasing demand for environmentally friendly food choices, presenting opportunities to disrupt the sustainable meat industry.
3. Frozen Specialty Case Offerings - The availability of Niman Ranch's new lamb products from the frozen specialty case highlights the trend of convenient, ready-to-cook options, offering a disruptive innovation opportunity in the convenience food sector.
Industry Implications
1. Specialty Grocers - The availability of Niman Ranch's gyros and sausage at select specialty grocers presents an opportunity for these retailers to cater to the rising demand for unique, high-quality meat products.
2. Global Flavors Market - The introduction of Niman Ranch's lamb gyros taps into the American consumer's desire for global flavors, presenting opportunities for companies in the global flavors market to expand their offerings.
3. Prepared Meat Products - Niman Ranch's addition of lamb gyros and sausage to their prepared products selection provides an opportunity for the prepared meat products industry to offer new and unique options to consumers.
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