KFC is no stranger to chicken-themed merch and now it has added a Chicken Sandwich Snuggler pillow to its lineup.
Giving new meaning to the term "comfort food," KFC recently teamed up with Pillow Pets for the unusual collab. Together, the brands created the KFC Chicken Sandwich Snuggler, which is an oversized pillow that looks just like a chicken sandwich. Overall, the pillow is nearly three-feet in size and sports a realistic-looking Extra Crispy chicken breast filet, thick pickles, buttery brioche bun, and the Colonel’s real mayo. The idea is to give consumers a version of KFC's "best chicken sandwich ever," that they can keep with them at all times.
The new KFC Chicken Sandwich Snuggler is available exclusively from PillowPets.com while supplies last.
Image Credit: KFC
What Makes This Trend Stand Out
- Fast Food Merchandise
- The trend of fast food chains creating unique merchandise is growing and presents an opportunity for other chains to create special items that resonate with their customers.
- Food-inspired Pillows
- The trend of food-inspired pillows is on the rise and presents an opportunity for retailers to create unique and quirky products that cater to foodies.
- Collaborative Novelty Products
- The trend of collaboration between seemingly unrelated brands to create novelty products is growing and presents an opportunity for other brands to leverage their unique identities in creative ways.
Sectors Adopting This
- Fast-food Chains
- Fast-food chains have an opportunity to create unique merchandise to market their brand and resonate with their customers.
- Home Decor Industry
- The home decor industry has an opportunity to capitalize on the trend of quirky food-inspired pillows.
- Marketing Industry
- The marketing industry has an opportunity to leverage the trend of collaborative novelty products to create unique and attention-grabbing campaigns for their clients.
