The Skittles Super Bowl Ad is Unfolding as a One-Time Broadway Performance
Laura McQuarrie — January 14, 2019 — Business
References: SkittlesTheMusical & prnewswire
For the Super Bowl this year, Skittles will be creating a 60-second advertisement—but the Skittles Super Bowl ad won't be airing during the Big Game. For the first time ever, Skittles will be introducing the "first-ever commercial performed as a live Broadway musical."
'Skittles Commercial: The Broadway Musical, ' was written by playwright and Pulitzer finalist Will Eno in partnership with DDB Worldwide, and will be performed before a live audience a day before the Super Bowl at The Town Hall in New York City.
Tickets for Skittles Commercial: The Broadway Musical are currently being sold through Ticketmaster, with proceeds going to support Broadway Cares/Equity Fights AIDS. At the event—which will only be performed one time—guests will be treated to original songs and a live band.
'Skittles Commercial: The Broadway Musical, ' was written by playwright and Pulitzer finalist Will Eno in partnership with DDB Worldwide, and will be performed before a live audience a day before the Super Bowl at The Town Hall in New York City.
Tickets for Skittles Commercial: The Broadway Musical are currently being sold through Ticketmaster, with proceeds going to support Broadway Cares/Equity Fights AIDS. At the event—which will only be performed one time—guests will be treated to original songs and a live band.
Trend Themes
1. Live Performance Advertising - Creating advertisements in the form of live performances provides a unique and engaging way to capture consumer attention.
2. Collaborative Marketing Partnerships - Partnering with Broadway productions allows brands to reach new audiences and support charitable organizations.
3. Non-traditional Ad Placement - Placing advertisements in unconventional venues, such as live Broadway shows, creates a memorable and unexpected experience for viewers.
Industry Implications
1. Marketing and Advertising - The marketing and advertising industry can explore innovative ways to create immersive and interactive campaigns.
2. Entertainment - The entertainment industry, specifically Broadway productions, can benefit from collaborative partnerships with brands for additional funding and exposure.
3. Charity and Nonprofit - Charitable organizations can utilize creative marketing strategies, like live performances, to raise funds and increase awareness for their causes.
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