For the Super Bowl this year, Skittles will be creating a 60-second advertisement—but the Skittles Super Bowl ad won't be airing during the Big Game. For the first time ever, Skittles will be introducing the "first-ever commercial performed as a live Broadway musical."
'Skittles Commercial: The Broadway Musical, ' was written by playwright and Pulitzer finalist Will Eno in partnership with DDB Worldwide, and will be performed before a live audience a day before the Super Bowl at The Town Hall in New York City.
Tickets for Skittles Commercial: The Broadway Musical are currently being sold through Ticketmaster, with proceeds going to support Broadway Cares/Equity Fights AIDS. At the event—which will only be performed one time—guests will be treated to original songs and a live band.
What Makes This Trend Stand Out
- Live Performance Advertising
- Creating advertisements in the form of live performances provides a unique and engaging way to capture consumer attention.
- Collaborative Marketing Partnerships
- Partnering with Broadway productions allows brands to reach new audiences and support charitable organizations.
- Non-traditional Ad Placement
- Placing advertisements in unconventional venues, such as live Broadway shows, creates a memorable and unexpected experience for viewers.
Sectors Adopting This
- Marketing and Advertising
- The marketing and advertising industry can explore innovative ways to create immersive and interactive campaigns.
- Entertainment
- The entertainment industry, specifically Broadway productions, can benefit from collaborative partnerships with brands for additional funding and exposure.
- Charity and Nonprofit
- Charitable organizations can utilize creative marketing strategies, like live performances, to raise funds and increase awareness for their causes.
