KEEL Vodka's 'Moderation Movement' Supports Balanced Lifestyles
Laura McQuarrie — January 30, 2019 — Lifestyle
References: keelvodka & prnewswire
Many consumers are consciously partaking in low-alcohol drinking and to support those who are looking to lead more balanced lifestyles, KEEL Vodka is launching its 'Moderation Movement.'
KEEL Vodka sets itself apart as a first-of-its-kind premium light vodka spirit with 23.8% ABV, zero sugar, zero carbs and just 58 calories per serving. Additionally, KEEL Vodka was the first spirits brand to feature a nutrition label on its bottle to better inform consumers of what they are drinking—and some other alcohol brands are now beginning to follow in KEEL Vodka's footsteps in a move to increase transparency.
Knowing that Millennials are intentionally consuming less alcohol, KEEL Vodka is inviting consumers to join the Moderation Movement and share how they #staybalanced with the brand on social media.
KEEL Vodka sets itself apart as a first-of-its-kind premium light vodka spirit with 23.8% ABV, zero sugar, zero carbs and just 58 calories per serving. Additionally, KEEL Vodka was the first spirits brand to feature a nutrition label on its bottle to better inform consumers of what they are drinking—and some other alcohol brands are now beginning to follow in KEEL Vodka's footsteps in a move to increase transparency.
Knowing that Millennials are intentionally consuming less alcohol, KEEL Vodka is inviting consumers to join the Moderation Movement and share how they #staybalanced with the brand on social media.
Trend Themes
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Low-alcohol Drinking — The trend of low-alcohol drinking is on the rise as consumers look to lead more balanced lifestyles, creating opportunities for more low-alcohol beverage options.
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Transparent Labeling — With KEEL Vodka being the first spirits brand to feature a nutrition label, and others following suit, there is an opportunity for more transparency in labeling across the beverage industry.
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Moderation Movement — KEEL Vodka's 'Moderation Movement' showcases a growing trend of consumers seeking balance and moderation in their drinking habits, providing an opportunity for brands to align with this movement and cater to this market segment.
Industry Implications
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Alcohol — The alcohol industry can capitalize on the trend of low-alcohol drinking by producing and marketing more low-alcohol beverage options such as light beer, hard seltzers, and low-alcohol wines.
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Food and Beverage — The food and beverage industry can take advantage of the trend toward healthy lifestyles by offering more low-calorie, low-sugar options and promoting moderation in consumption of certain products.
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Marketing — Marketers can capitalize on the 'Moderation Movement' by aligning their brands with this growing trend and promoting balance and moderation in their messaging.
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