Cut Classics introduces the world's first range of 20% ABV premium light spirit drinks and they remix classic spirits for lighter alternatives that can be enjoyed straight, with mixers or cocktails. This new range of drinks was created for consumers who are seeking a middle ground between full-strength and full-stop options.
The range of premium light spirit drinks includes Cut Classic ‘Light’ Gin, Cut Classic ‘Light’ Rum, and Cut Classic ‘Light’ Vodka. Each of these lower-ABV spirits is distilled or blended in the same way as their traditional counterparts, but they share the benefit of half of the alcohol and half of the calories.
The sophisticated drinks speak to those who desire the qualities of premium spirits but want to moderate their consumption habits.
What's Driving This Trend
- Premium Light Spirit Drinks
- Creating lower-ABV versions of classic spirits is a trend that appeals to consumers desiring to moderate their alcohol consumption.
- Remixing Classic Spirits
- Cut Classics' remastering of traditional spirits into lighter alternatives presents an opportunity for innovation in the spirits industry.
- Middle-ground Options
- The trend of providing consumers with middle-ground options between full-strength and non-alcoholic drinks could be disruptive in the spirits industry.
Who This Affects Most
- Spirits Distilleries
- Distilleries can explore the innovation opportunity of developing quality, lower-ABV versions of their classic spirits.
- Bar and Restaurant Industry
- Bars and restaurants can broaden their drink menus with premium light spirit drinks that cater to consumers seeking middle-ground options.
- Health and Wellness Industry
- The health and wellness industry can take advantage of the trend towards moderate alcohol consumption and promote drinks with lower alcohol and calorie content.
