Edinburgh Gin's Valentine's Day Gift Pack Delights the Senses

 - Jan 28, 2019
References: edinburghgin & thespiritsbusiness
In preparation for February 14th this year, Edinburgh Gin created what it is calling a "multi-sensory" Valentine's Day gift pack. The Edinburgh Gin Botanical Bouquets feature a bottle of Edinburgh Gin Valentine’s that's boxed with a colorful floral arrangement as a topper, containing bright and fragrant chamomile daisies, pink roses and lavender—the same botanicals found within the gin.

The limited gift packs are set to go on sale soon and explore ways the drinking experience can be enhanced, as well as the "definite synergy between floristry and distilling," as described by Edinburgh Gin head distiller David Wilkinson.

While plenty of food brands have jumped at the chance to create bouquets with everything from donuts and salami to even ramen noodles, beverage brands are met with more challenges in this arena—yet, Edinburgh Gin's approach puts a clever spin on the concept.