The latest Nike collaboration is done in partnership with "former Swoosh employee" Heron Preston. The offerings are launched to celebrate the upcoming Super Bowl LIII event on February 3rd.
The clothing range boasts rather minimalist silhouettes, with strong notes of industrialism. This makes the special football-inspired capsule ideal for most consumers. The Heron Preston x Nike collaboration sees an assortment of jerseys in both black and white colors, a long-sleeve shirt, and a hoodie. In addition to this, the collection boasts some game-assisting products such as the Superbad 4.0 receiver gloves and hand warmers. The apparel is proudly co-branded.
Another product worth mentioning in the Heron Preston x Nike collaboration is the chrome-dipped football that sees 'стиль' stapled across. From Russian, this translates to 'style' and it is an example of how Western brands are adopting the Cyrillic alphabet for design purposes.