The Pizza Hut Brand Becomes Pizza Hut Hut in Time for the Super Bowl

 - Jan 24, 2019
References: designtaxi & pizzahut
The Pizza Hut brand has done some outlandish things to capture consumer attention -- from pizza kitchen pickup trucks to pizza-themed sneaker hi-tops. This time, the restaurant launches a tongue-in-cheek initative that might be simple but surely causes a stir.

As the Super Bowl LIII is nearing on February 3rd, the Pizza Hut brand did a subtle shift in tactics by changing its name for a limited time to Pizza Hut Hut. The 'hut hut' is a playful nod to what American quarterbacks say "to let others know when to hike a ball."

The rebranding initative has taken social media by storm as the pizza restaurant has strongly committed to its Super Bowl-inspired initative and tweaked its social media handles. One location in Atlanta went as far as to add the extra 'Hut' to its storefront name.

Photo Credits: Pizza Hut, Darren Rovell