The Pizza Hut brand has done some outlandish things to capture consumer attention -- from pizza kitchen pickup trucks to pizza-themed sneaker hi-tops. This time, the restaurant launches a tongue-in-cheek initative that might be simple but surely causes a stir.
As the Super Bowl LIII is nearing on February 3rd, the Pizza Hut brand did a subtle shift in tactics by changing its name for a limited time to Pizza Hut Hut. The 'hut hut' is a playful nod to what American quarterbacks say "to let others know when to hike a ball."
The rebranding initative has taken social media by storm as the pizza restaurant has strongly committed to its Super Bowl-inspired initative and tweaked its social media handles. One location in Atlanta went as far as to add the extra 'Hut' to its storefront name.
Photo Credits: Pizza Hut, Darren Rovell