As Valentine's Day approaches, brands begin to launch limited edition romance-focused packaging for their existing products but only a few are as thoughtful as Polar Seltzer. The Worcester-based company covers all its basis for February 14th and launches a contest for the chance to win one of its small-batch collections.
Fans are encouraged to share Polar Seltzer's red or black heart on social media with the hashtag #PolarSeltzer. While the red is reserved for those who absolutely adore the holiday, the black one is for those who hate it. The selected winners will receive a set of bottles with customizable labels. The passionfruit and peach Red Hearts Seltzer boasts a playful 'You quench my thirst' slogan, while for the blackberry counterpart, Polar Seltzer ruthlessly includes sayings like "I'd rather drink alone" and "Friendzone."