As part of its innovative, connected packaging project, Albéa is showcasing an NFC-enabled cosmetic compact at PDC Paris, the cosmetic product packaging trade fair. The Internet of Beauty (IOB) program combines knowledge from packaging and engineering experts, as well as marketing and design leaders, ultimately aiming to help brands better connect with consumers.
The 'Onyx +' makeup compact integrates NFC technology to allow the people to scan the physical product packaging and discover everything from video tutorials and information to about the formula. With the product, consumers are able to combine the formulas of a bronzer, blush and highlighter to simplify their makeup routine and make touch-ups quickly as needed.
By providing digital content for consumers, brands are able to monitor consumer interactions, as well as connect data and insights for marketing campaigns.