The Check Out Suite at Hotel Bellora Challenges Guests to Stay Offline
Laura McQuarrie — January 29, 2019 — World
References: hotelbellora.se & prexamples
The Check Out Suite at Hotel Bellora in Gothenburg, Sweden sets itself apart with a unique premise: the room rate is determined by the time that guests spend on social media.
While there are now smartphone apps and built-in features for mobile phones to help people manage their screen time, the hotel suite relies on The Skärmfri (Screen-free) smart lamp for calculating how long one spends on social media. The smart lamp is able to do this when a device connects to the room's WiFi and monitors time spend on Snapchat, Twitter, YouTube, Instagram and other social sites. Initially, like most lamps, the smart lighting system emits a white glow, which turns red after the recommended 30-minute period for recreational phone use has finished.
With this system, Hotel Bellora notes that it is "converting screen time into a currency that rewards a healthy digital life."
While there are now smartphone apps and built-in features for mobile phones to help people manage their screen time, the hotel suite relies on The Skärmfri (Screen-free) smart lamp for calculating how long one spends on social media. The smart lamp is able to do this when a device connects to the room's WiFi and monitors time spend on Snapchat, Twitter, YouTube, Instagram and other social sites. Initially, like most lamps, the smart lighting system emits a white glow, which turns red after the recommended 30-minute period for recreational phone use has finished.
With this system, Hotel Bellora notes that it is "converting screen time into a currency that rewards a healthy digital life."
Trend Themes
1. Screen Time Tracking - The Check Out Suite introduces the trend of tracking screen time to encourage healthier digital habits.
2. Personalized Pricing - The unique premise of the Check Out Suite offers personalized pricing based on guests' time spent on social media, showcasing the trend of customized experiences.
3. Smart Lighting - The Skärmfri smart lamp represents the trend of integrating smart technology into traditional household objects to enhance user experiences.
Industry Implications
1. Hospitality - Hotels can embrace the trend of personalized pricing and screen time tracking to attract health-conscious guests and offer unique experiences.
2. Technology - The smart lamp technology in the Check Out Suite indicates opportunities for innovation in creating new products and services for screen time management.
3. Wellness - The Check Out Suite promotes a healthier digital life, aligning with the trend of wellness-focused solutions and experiences in various industries.
5.6
Score
Popularity
Activity
Freshness
