Diamond Supply Co. and Coca-Cola Launch a Pure White Range
References: diamondsupplyco & highsnobiety
The all-white collection by Diamond Supply Co. and Coca-Cola is sure to heavily appeal to those who embrace minimalism in their everyday wardrobe. The offerings are launched as part of the Fall/Winter 2019 season. The range includes a t-shirt, a skateboarding deck, a hoodie, a denim jacket, pants, and Nike Air Force 1 sneakers.
In addition to being incredibly stylish, the all-white collection is also very slick in terms of branding. The collaborative capsule boasts "barely-there Diamon Supply Co. and Coke branding." Given the ultra-minimalist color palette, the offerings will integrate themselves effortlessly in the narrative of the contemporary wardrobe.
Made available to consumers on January 27th, the Coca-Cola x Diamond Supply Co. collaboration is already sold-out, testifying to the immense popularity of the two brands.
In addition to being incredibly stylish, the all-white collection is also very slick in terms of branding. The collaborative capsule boasts "barely-there Diamon Supply Co. and Coke branding." Given the ultra-minimalist color palette, the offerings will integrate themselves effortlessly in the narrative of the contemporary wardrobe.
Made available to consumers on January 27th, the Coca-Cola x Diamond Supply Co. collaboration is already sold-out, testifying to the immense popularity of the two brands.
Trend Themes
1. Minimalist Clothing - The trend of all-white collections with subtle branding presents an opportunity for designers to explore simple, minimalist clothing options.
2. Ultra-minimalist Branding - There is a growing trend towards ultra-minimalist branding that presents opportunities for companies to create clean and simple branding strategies.
3. Collaborative Capsules - Collaborative capsule collections between well-established brands present an opportunity for companies to increase brand awareness and reach new customers.
Industry Implications
1. Fashion - The all-white trend in fashion and the trend towards minimalist clothing offers opportunities for designers and manufacturers to create sleek and simple garments.
2. Branding - The trend towards ultra-minimalist branding offers opportunities for branding and marketing agencies to develop new strategies for their clients.
3. Retail - Collaborative capsule collections offer new opportunities for retailers to drive traffic to their stores and increase sales by partnering with well-established brands.
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