The all-white collection by Diamond Supply Co. and Coca-Cola is sure to heavily appeal to those who embrace minimalism in their everyday wardrobe. The offerings are launched as part of the Fall/Winter 2019 season. The range includes a t-shirt, a skateboarding deck, a hoodie, a denim jacket, pants, and Nike Air Force 1 sneakers.
In addition to being incredibly stylish, the all-white collection is also very slick in terms of branding. The collaborative capsule boasts "barely-there Diamon Supply Co. and Coke branding." Given the ultra-minimalist color palette, the offerings will integrate themselves effortlessly in the narrative of the contemporary wardrobe.
Made available to consumers on January 27th, the Coca-Cola x Diamond Supply Co. collaboration is already sold-out, testifying to the immense popularity of the two brands.
What's Driving This Trend
- Minimalist Clothing
- The trend of all-white collections with subtle branding presents an opportunity for designers to explore simple, minimalist clothing options.
- Ultra-minimalist Branding
- There is a growing trend towards ultra-minimalist branding that presents opportunities for companies to create clean and simple branding strategies.
- Collaborative Capsules
- Collaborative capsule collections between well-established brands present an opportunity for companies to increase brand awareness and reach new customers.
Who This Affects Most
- Fashion
- The all-white trend in fashion and the trend towards minimalist clothing offers opportunities for designers and manufacturers to create sleek and simple garments.
- Branding
- The trend towards ultra-minimalist branding offers opportunities for branding and marketing agencies to develop new strategies for their clients.
- Retail
- Collaborative capsule collections offer new opportunities for retailers to drive traffic to their stores and increase sales by partnering with well-established brands.
