A limited edition condom tin is made available via a collaboration between Durex and international not-for-profit organization RED. The charitable initative is launched just in time for the upcoming romantic holiday and it "pairs sex with social good."
RED is a collective that is dedicated to fighting AIDS in Africa. With the partnership, Durex hopes to raise awareness and funds for the cause. The money from each purchase of the exclusive condom tin is donated to a Global Fund for programs that benefit people impacted by HIV. The three-year partnership between Durex and RED, on the other hand, will extend beyond Valentine's Day to support the South African 'Girls in School' which encourages young women to stay in school and be mindful about sexual health.
The campaign and the limited edition condom tins are pushed on social media with the #HaveSexSaveLives handle.