The Minute Maid Colour drink has been launched by Coca-Cola India as a refreshment option for consumers in the Tamil Nadu area in response to flavor and taste preferences.
The drink features a rich grape flavor with a sparkling profile, which makes it a refreshingly crisp beverage to choose in favor of traditional juice options and soda drinks. The beverage will be marketed with a new advertising campaign starring Tamil movie star Keerthy Suresh as well as a significant push on social media alongside on-ground activations.
Speaking on the new Minute Maid Colour drink, Director of Juice at Coca-Cola India and South West Asia, Srideep Kesavan, who said, "Consumers in Tamil Nadu have a special love for grape flavoured beverages. Minute Maid Colour is a deliciously rich grape juice drink with a few bubbles thrown in for fun. The product was developed keeping in mind local affinity and preferences. We named it ‘Colour’ since the term has a strong emotional connect and nostalgia across generations."