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Vitamin-Rich Juice Drinks

Capri-Sun Multivitamin Squash Comes in Two Flavor Options

— April 13, 2021 — Marketing
The Capri-Sun Multivitamin Squash drinks have been announced by Coca-Cola European Partners (CCEP) as a new refreshment option for consumers that will help support a healthy lifestyle. The drinks come in two flavors including Apple & Blackcurrant and Orange, which are both free from artificial colors and flavors and have no added sugar. The drinks are each fortified with vitamins to offer added benefits for consumers to appreciate when doing their best to lead a healthy, active lifestyle.

Vice President for Commercial Development at CCEP Simon Harrison spoke on the new Capri-Sun Multivitamin Squash drinks saying, "Squash is a large and growing segment within soft drinks, and as well as accounting for 25% of drinks occasions among children, it appeals to adults too. Capri-Sun’s success in juice drinks is largely down to the way we have addressed potential barriers to purchase by reformulating our recipes, and by communicating the benefits of our products to shoppers. This puts us in a strong position to do the same in squash, with a new range of no added sugar products that deliver added functionality, without any artificial colours or flavours."
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