In a time where the fight for equality has reached a global level, men's grooming brand Gillette takes a moment to engage with its young male audience through a truly inspiring short film. Dubbed 'We Believe,' the video harbors immense cinematic value and a strong narrative message. With it, the brand seeks to debunk the myth of masculinity, create safe spaces and promote social awareness on various issues -- from the toxicity of traditional cultural constructs to the importance of equality.
The campaign film speaks to Gillette's young male audience, its next generation of users. The brand commits to "fostering Respect, Accountability, and building positive Role Models." To reflect this pledge, it promises to donate $1 million dollars per year for the next three to American nonprofit organizations "to help men of all ages achieve their personal 'best.'"