Ahead of International Women's Day—on March 8th, iconic cosmetic brand Avon launched the #SpeakOut campaign that asks women and men around the globe to share their stories and "be proud to speak like a woman." The marketing campaign asks users to post a selfie on social media using the hashtag #SpeakOut along with a gender-stereotypical word or phrase they want to reclaim.
"Avon has been a champion for women for over 130 years," said Angela Cretu, CEO at Avon. “At Avon, every day is women’s day, but on International Women’s Day we take the opportunity to invite men and women all over the world to join us in speaking out about the barriers which might stop women from having an equal share of voice."
The cosmetic brand also announced it will be donating $10m USD to NGOs specializing in education, gender violence, and breast cancer.
Image Credit: Avon