Since the air date of her TV show, drawing inspiration from Marie Kondo has become a popular practice in the modern world. People are effectively and thoughtfully decluttering their homes, while brands are cheekily commenting on the organization-forward movement via clever advertising campaigns.
IKEA is the latest brand to seek marketing inspiration from Marie Kondo's philosophy and her immense popularity. The Swedish furniture company promotes its 'SKUBB' storage boxes and its 'KNODD' bin. The posters go in tandem. While the storage options have the slogan "If it brings you joy...," the one with the trash can boasts "If it doesn't."
This is not the first time IKEA has tapped into a pop culture movement to get the message of its products across. The technique proves to be quite engaging.
What's Driving This Trend
- Marie Kondo-inspired Decluttering
- Opportunity for brands to develop innovative products and services that help consumers effectively declutter and organize their homes.
- Clever Advertising Campaigns
- Brands can capitalize on popular movements like Marie Kondo's philosophy to create witty and engaging marketing materials that resonate with consumers.
- Pop Culture-inspired Product Promotion
- Opportunity for brands to leverage the popularity of pop culture movements in order to effectively convey the message and benefits of their products.
Who This Affects Most
- Home Organization
- Companies can explore disruptive innovation opportunities in the home organization industry by developing innovative storage solutions and organizing tools that align with Marie Kondo's decluttering philosophy.
- Advertising and Marketing
- Creative agencies and marketing firms can tap into the trend of clever advertising campaigns inspired by popular movements, like Marie Kondo's, to create impactful and engaging advertisements for their clients.
- Furniture and Home Decor
- Furniture and home decor brands can take advantage of the trend of pop culture-inspired product promotion by aligning their products with relevant movements and finding creative ways to showcase their functionality and design.
