Since the air date of her TV show, drawing inspiration from Marie Kondo has become a popular practice in the modern world. People are effectively and thoughtfully decluttering their homes, while brands are cheekily commenting on the organization-forward movement via clever advertising campaigns.
IKEA is the latest brand to seek marketing inspiration from Marie Kondo's philosophy and her immense popularity. The Swedish furniture company promotes its 'SKUBB' storage boxes and its 'KNODD' bin. The posters go in tandem. While the storage options have the slogan "If it brings you joy...," the one with the trash can boasts "If it doesn't."
This is not the first time IKEA has tapped into a pop culture movement to get the message of its products across. The technique proves to be quite engaging.
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