Virgil Abloh oversees the launch of the first Louis Vuitton campaign under his direction. The premise revolves around boyhood -- a concept that is non-threatening, possesses a sense of gravity and is "universal and human at the core."
It is evident that this particular Louis Vuitton campaign pushes the boundaries of high fashion by recentering the meaning behind luxury and making it available to a more diverse audience. The promotional materials which were photographed by Inez van Lamsweerde and Vinoodh Matadin capture genuine moments and "elevate new talent" like three-year-old Alieyth, seven-year-old Leo James Davis, as well as 16-year-old Luke Prael. These faces that are spotlighted in the Louis Vuitton campaign infuse the Spring/Summer 2019 collection with youthfulness and positivity.
Photo Credits: Inez van Lamsweerde, Vinoodh Matadin