Virgil Abloh oversees the launch of the first Louis Vuitton campaign under his direction. The premise revolves around boyhood -- a concept that is non-threatening, possesses a sense of gravity and is "universal and human at the core."
It is evident that this particular Louis Vuitton campaign pushes the boundaries of high fashion by recentering the meaning behind luxury and making it available to a more diverse audience. The promotional materials which were photographed by Inez van Lamsweerde and Vinoodh Matadin capture genuine moments and "elevate new talent" like three-year-old Alieyth, seven-year-old Leo James Davis, as well as 16-year-old Luke Prael. These faces that are spotlighted in the Louis Vuitton campaign infuse the Spring/Summer 2019 collection with youthfulness and positivity.
Photo Credits: Inez van Lamsweerde, Vinoodh Matadin
What Makes This Trend Stand Out
- Boyhood-inspired Fashion
- Fashion houses can explore combining childhood nostalgia with high-end designs to create a relatable and inclusive collection.
- Diverse Representation in Luxury Fashion
- Fashion campaigns that feature diverse representation can appeal to a wider audience and drive sales.
- Authentic Captured Moments in Fashion Advertising
- Using candid shots of people from different backgrounds and ages can add authenticity and emotional appeal to fashion campaigns.
Sectors Adopting This
- Luxury Fashion
- Luxury fashion brands can embrace diversity and inclusivity to broaden their customer base and increase sales.
- Photography and Advertising
- Photographers and advertisers can consider using candid shots of people from diverse backgrounds to create compelling and relatable content.
- Child Clothing and Fashion Accessories
- Children's clothing and accessories brands can explore incorporating high-end designs and luxury materials for a unique market niche.
