Understanding the purchasing habits and values of a younger generation is key as Generation Z prepares to enter the job market and this list of February 2019 youth trends highlight some of the interests shared among this section of the population.
Inclusivity and the integration of social media are two major themes seen through this list, as brands move to diversify while promoting through more personalized and streamlined channels. Microsoft's Super Bowl ad perfectly embodies both of these themes, as it featured an incredibly diverse cast, while spotlighting kids' passion for gaming. Meanwhile, #SNAPSTAR Dolls were designed specifically for social media, offering young children the opportunity to play with toys that are compatible with social media.
- Gen Alpha
- Gen X
- Gen Z (primary audience)
- Millennial (primary audience)
